Introduction: Executing a billboard campaign across multiple cities isn’t just about placing ads — it’s about precision, timing, and local adaptation. Here’s how Team 24-7 International helped a national FMCG brand dominate the skyline in 8 major cities across Pakistan.
1. Strategic Location Mapping
From Shahrah-e-Faisal in Karachi to Jinnah Avenue in Islamabad, each placement was mapped for visibility and target audience relevance.
2. Unified Yet Localized Messaging
While brand aesthetics remained consistent, taglines and visuals were adapted to match local culture and dialects.
3. Timed Launch Across Regions
Using logistics coordination, all billboards were deployed within a 72-hour window for nationwide impact.
4. On-Ground Supervision & QC
Our teams ensured consistent quality and compliance, including lighting checks and installation audits.
5. Measured Impact
With footfall mapping and post-campaign impressions reports, the client received real-time analytics on visibility and reach.
Conclusion: Billboard campaigns are as much about execution as they are about strategy. Partnering with Pakistan’s most reliable OOH agency ensures success from planning to performance.
