In today’s competitive retail landscape, brands cannot afford to blend in. With 80% of purchase decisions made at the point of sale (POS), retail branding plays a crucial role in shaping consumer preferences and boosting sales. From eye-catching store displays to innovative in-store experiences, effective retail branding ensures that products stand out in a crowded market.
At Imran Enterprises, we specialize in high-impact, cost-efficient, and data-driven retail branding solutions across Pakistan. Leveraging our government contractor advantage, we provide better pricing, broader reach, and superior execution capabilities than private agencies. Our extensive nationwide network allows us to execute branding solutions at scale, ensuring maximum brand visibility and consumer engagement.
Pakistan’s Retail Market: Why Branding Matters
With over 3.2 million retail outlets and a rapidly expanding modern trade sector (hypermarkets, supermarkets, convenience stores), Pakistan’s retail sector is valued at over $152 billion. Retail branding directly influences purchasing decisions, making it a critical investment for brands.
- 80% of consumers say store branding influences their purchase choices.
- 70% of in-store purchases are unplanned, meaning branding can convert foot traffic into buyers.
- 63% of Pakistani brands using retail branding solutions report increased customer loyalty.
- Retail displays can boost sales by 30% when strategically designed and placed.
Key Retail Branding Solutions Offered by Imran Enterprises
- Trade Fixtures & Point-of-Sale (POS) Branding
- Custom display racks & stands – Brands using customized POS displays see an 18% increase in product visibility and a 22% rise in impulse purchases.
- Branded checkout counters & cashier zones – 47% of Pakistani consumers engage with branding at checkout points.
- Shelf talkers & wobbler branding – Strategic placement of these materials increases brand recall by 32%.
Case Study: Nestlé Pakistan
Objective: Increase visibility for a new dairy product in modern trade stores.
Solution: 500+ branded display units and shelf talkers installed in supermarkets across 10 major cities.
Results:
- 35% increase in sales within 3 months
- 20% increase in consumer interaction with the brand
- Significant brand recall improvement
- In-Store Branding & Retail Environment Design
- Aisle & category signage – Enhances navigation and increases product discoverability by 40%.
- Floor graphics & store-wide branding – Brands that use immersive in-store branding see a 27% increase in consumer engagement.
- Branded gondolas & end-cap displays – Products featured in end-cap displays experience an average sales lift of 20-30%.
Case Study: Tapal Tea
Objective: Strengthen brand presence in general trade and supermarkets.
Solution: Customized gondolas, aisle signage, and floor branding deployed across 200+ stores.
Results:
- 25% growth in consumer engagement with branded store sections
- Significant increase in shelf space allocation by retailers
- 10% rise in direct sales in targeted outlets
- Outdoor & Storefront Branding
- Branded shop facades & illuminated signage – Improves brand visibility by 50%, attracting foot traffic.
- Window displays & storefront banners – Retailers using branded storefronts report a 15% higher walk-in rate.
- Hoardings & pole signs for store promotions – 65% of consumers recall brands with consistent outdoor branding.
Case Study: Khaadi
Objective: Enhance store visibility in high-footfall areas.
Solution: High-quality illuminated storefront signage, window branding, and promotional hoardings.
Results:
- 35% increase in store visits
- Stronger brand perception in urban shopping centers
- 15% rise in seasonal sales for the branded stores
- Digital Retail Branding (DOOH & In-Store Screens)
- LED screen advertisements in retail spaces – Engages shoppers and increases message recall by 45%.
- Interactive kiosks & digital catalog displays – Brands using digital retail screens see a 30% higher conversion rate.
- Augmented Reality (AR) branding experiences – Studies show 25% of consumers prefer brands offering interactive retail experiences.
Case Study: Unilever Pakistan
Objective: Drive consumer engagement for a skincare brand in modern trade stores.
Solution: AR-powered in-store screens allowing customers to virtually try products before purchasing.
Results:
- 50% increase in consumer interaction with products
- Higher dwell time in the skincare aisles
- 15% conversion uplift for trial-to-purchase
- Cost-Efficient General Trade Branding (Kiryana & Wholesale)
- Shop signboards & retailer co-branding programs – 60% of general trade retailers prefer working with brands that provide co-branded shop branding solutions.
- Branded racks & POSM kits for small retailers – Providing branded trade fixtures increases retailer product recommendations by 25%.
- Trade marketing activations – 70% of wholesale buyers engage more with brands offering consistent in-store branding.
Case Study: Shell Pakistan
Objective: Strengthen brand presence in petrol station shops and kiryana stores.
Solution: Branded racks, signage, and trade activations in 300+ locations.
Results:
- 20% increase in retailer recommendations of Shell products
- Higher brand preference among shopkeepers
- 15% increase in lubricant product sales
Why Choose Imran Enterprises for Retail Branding?
- Nationwide Coverage with Government Contractor Advantage – Unlike private firms, we provide scalable and affordable retail branding solutions across Pakistan, even in remote regions.
- Cost-Effective Solutions – Our government contractor status allows us to offer better rates than independent agencies, ensuring a higher ROI on retail branding investments.
- Innovative Branding Technologies – From interactive digital displays to augmented reality experiences, we incorporate cutting-edge DOOH (Digital Out-of-Home) solutions for modern retail environments.
- Industry Expertise with Proven Results – With a track record of successful branding projects for Nestlé, Unilever, Shell, Tapal, Khaadi, and many more, we deliver measurable impact through strategic retail branding solutions.
- Custom-Tailored Branding Strategies – Every brand is unique. We provide bespoke retail branding plans that align with consumer behavior, store layouts, and trade dynamics.
Conclusion
In Pakistan’s rapidly evolving retail market, strong branding is not just an option—it’s a necessity. With up to 70% of in-store purchases being impulse-driven, effective retail branding directly influences sales, brand recall, and consumer trust.
At Imran Enterprises, we offer cost-efficient, innovative, and result-oriented retail branding solutions designed to help brands dominate retail spaces and maximize sales. Whether your brand needs POS branding, in-store displays, digital retail screens, or general trade shop branding, we have the expertise, resources, and network to deliver powerful results.
Ready to elevate your brand’s retail presence? Contact Imran Enterprises today and let’s create a powerful retail branding strategy tailored for your success!
