Introduction
In Pakistan’s ever-evolving advertising landscape, brands require seamless, efficient, and cost-effective solutions for their Out-of-Home (OOH) and Below-the-Line (BTL) activations. Managing multiple vendors for different advertising needs often leads to inconsistent execution, higher costs, and inefficiencies. This is where Imran Enterprises sets itself apart, offering brands a one-window solution—a streamlined approach that ensures end-to-end management, cost savings, and maximum impact.
The Challenge: Fragmentation in the OOH & BTL Industry
Most brands struggle with fragmented vendor management when planning their OOH & BTL activations. The key challenges include:
- Dealing with multiple vendors for different elements like billboards, signages, activations, and branding.
- Inconsistent branding due to lack of central control.
- Higher costs due to middlemen and lack of bulk buying.
- Logistical delays leading to inefficient campaign execution.
These inefficiencies impact brand visibility, engagement, and ultimately, ROI. Imran Enterprises solves these problems by offering a one-stop solution for all OOH & BTL activation needs.
The Imran Enterprises One-Window Solution: How It Works
At Imran Enterprises, we handle the entire process from strategy to execution, ensuring brands experience a hassle-free, streamlined, and cost-efficient campaign rollout. Our one-window solution includes:
- Comprehensive OOH Advertising Solutions
We provide a wide range of OOH solutions, ensuring brands get the best visibility across Pakistan. Our offerings include:
- Billboards & Unipoles: Prime locations in 100+ cities for maximum visibility.
- Transit Advertising: Branding on buses, trucks, and metro stations for high reach.
- DOOH (Digital Out-of-Home): Cutting-edge LED screens in high-traffic zones.
- Building Wraps & Hoardings: Large-scale advertising in urban centers.
🚀 Case Study: Coca-Cola Pakistan
- Objective: Promote new beverage variant with a high-impact OOH campaign.
- Execution: Installed 50+ digital billboards and 300+ branded transit ads.
- Results: 20% increase in brand recall and 15% uplift in retail sales.
- Retail & Trade Marketing Activations
We specialize in trade marketing solutions that enhance brand visibility at the point of sale. Our services include:
- Retail Display Solutions: Custom-built shelves, kiosks, and branding fixtures.
- POSM (Point-of-Sale Materials): High-quality banners, posters, wobblers.
- In-Store Branding: Transforming supermarkets, marts, and general stores.
🚀 Case Study: Nestlé Pakistan
- Objective: Improve brand presence in retail stores across Punjab.
- Execution: Installed 2,000+ customized branding solutions in high-footfall stores.
- Results: 30% increase in product visibility and a 12% rise in consumer purchases.
- Trade Activations & Experiential Marketing
We execute engaging BTL activations that allow brands to directly interact with their customers. Our expertise includes:
- Roadshows & Mall Activations: Bringing brands to life with on-ground engagement.
- Product Sampling Campaigns: Allowing customers to experience products first-hand.
- Corporate & Consumer Events: High-impact brand engagement activities.
🚀 Case Study: Telenor Pakistan
- Objective: Increase awareness for new data packages.
- Execution: Conducted nationwide roadshows & on-ground activations.
- Results: 40,000+ customer interactions and 25% increase in subscriptions.
- Creative Signages & Digital Printing
We offer high-quality signage solutions for both outdoor and indoor branding:
- LED Signages & Neon Signs: Eye-catching storefront branding.
- Flex Printing & 3D Lettering: Custom-built creative branding solutions.
- Corporate Branding & Office Signages: Enhancing brand identity.
🚀 Case Study: Jazz Pakistan
- Objective: Strengthen corporate brand presence at service centers.
- Execution: Installed 1,500+ LED signboards in Jazz retail outlets nationwide.
- Results: Consistent branding across locations and higher footfall in service centers.
- Cost Efficiency & Bulk Purchasing Power
As a government contractor, Imran Enterprises has a competitive cost advantage:
✅ Exclusive access to advertising spaces at lower rates.
✅ Bulk buying power leading to cost savings for brands.
✅ Elimination of middlemen, ensuring better pricing & transparency.
📉 Comparison: Average Market Cost vs. Imran Enterprises Pricing
- Traditional Agencies: PKR 5 million for a nationwide billboard campaign.
- Imran Enterprises: PKR 3.5 million for the same coverage with better placement.
- Nationwide Network & Faster Execution
We cover 100+ cities across Pakistan, ensuring brands reach every corner of the country. Our extensive logistics network guarantees:
✅ Faster campaign execution with streamlined operations.
✅ Wider reach, even in remote areas.
✅ Local market insights for targeted brand placements.
🚀 Case Study: Pepsi Pakistan
- Objective: Execute a nationwide DOOH campaign within 30 days.
- Execution: Installed 300+ digital LED screens across metro cities in 3 weeks.
- Results: 2.5 million impressions per day, leading to massive brand recall uplift.
Why Brands Trust Imran Enterprises
✅ One-window execution for all OOH & BTL needs.
✅ 100+ cities covered, ensuring nationwide brand visibility.
✅ Lowest costs with premium execution due to government contractor status.
✅ Proven track record with top brands and successful case studies.
✅ Innovative branding solutions that drive results.
Conclusion: Work with the Best in OOH & BTL
Imran Enterprises is not just another advertising vendor—we are your strategic partner in ensuring your brand achieves maximum visibility, engagement, and impact.
🔹 Looking for a seamless, cost-efficient, and powerful OOH & BTL campaign? 🔹 Talk to our experts today and let’s craft your brand’s next big success story!
