In today’s competitive retail environment, store layout and presentation play a crucial role in influencing consumer behavior and sales. According to a Nielsen report, more than 70% of purchase decisions are made at the point of sale, making well-designed trade fixtures a game-changer for brands and retailers.
At Imran Enterprises, we specialize in providing customized trade fixtures that enhance product visibility, maximize floor space utilization, and create immersive shopping experiences. With our extensive network across Pakistan and cost-efficient solutions as a government contractor, we ensure that brands get the best value in retail merchandising.
Pakistan’s Retail Market: The Need for Effective Trade Fixtures
Pakistan’s retail market is undergoing a transformation. Modern trade formats (supermarkets, hypermarkets, and department stores) have grown by 18% year-on-year, with brands looking to enhance their in-store presence. However, traditional trade still accounts for 70% of retail sales, making effective trade fixtures essential in both modern and general trade.
A study by Euromonitor International states that Pakistan’s organized retail sector will reach $152 billion by 2025, fueled by urbanization, rising disposable incomes, and an increasing middle class. Brands that invest in high-quality trade fixtures will have a significant advantage in this booming market.
Why Trade Fixtures Matter for Brands
- Increased Product Visibility
- Studies show that products displayed at eye level are 35% more likely to be purchased.
- Custom-built fixtures ensure key products are always in the shopper’s direct line of sight.
- Better Space Utilization
- Strategic shelving and display units can increase sales per square foot by 20-30%, helping retailers maximize their store’s potential.
- Customized end-cap displays generate 40% higher sales than standard shelving.
- Enhanced Customer Experience
- Interactive trade fixtures (e.g., digital screens, touchpoints) keep shoppers engaged for longer, increasing conversion rates.
- Brands with well-designed retail displays experience a 25% boost in customer retention.
Imran Enterprises: Revolutionizing Trade Fixtures in Pakistan
With 15+ years of expertise and a network spanning 100+ cities, Imran Enterprises is the preferred partner for leading brands across Pakistan. Here’s why:
- Tailored Solutions: We design custom trade fixtures to fit the brand’s unique identity and retail space requirements.
- Nationwide Reach: As a government contractor, we have the logistics and resources to implement trade fixture solutions in every corner of Pakistan, even in remote areas.
- Cost-Effective Execution: Our partnerships allow us to offer better pricing than private competitors, giving brands higher ROI on their investments.
- Durability & Quality: We use premium materials ensuring trade fixtures are long-lasting and resistant to wear and tear.
Case Studies: Success Stories from Imran Enterprises’ Clients
Case Study 1: Enhancing Supermarket Visibility for a Leading FMCG Brand
- Challenge: A well-known beverage company wanted to improve product visibility in 200+ supermarkets across Pakistan.
- Solution: Imran Enterprises designed and installed custom-branded refrigeration units and end-cap displays in strategic locations.
Results: - Sales increased by 35% within the first three months.
- The brand reported a 40% rise in impulse purchases.
Case Study 2: Optimizing Space for a Fashion Retailer
- Challenge: A leading fashion brand wanted to optimize its retail space while maintaining an aesthetic store layout.
- Solution: We introduced modular shelving, creative wall-mounted displays, and digital signage to enhance brand storytelling.
Results: - Foot traffic increased by 28% within six months.
- Customers spent 20% more time in the store, leading to higher conversion rates.
Case Study 3: Strengthening Presence in General Trade for a Snack Brand
- Challenge: A popular snack brand needed better shelf placement in general trade stores nationwide.
- Solution: We deployed branded racks and point-of-sale displays in over 500+ local kiryana stores across Pakistan.
Results: - Shelf space share increased by 50%, outperforming competitors.
- The brand saw a 22% rise in repeat purchases.
Why Brands Should Partner with Imran Enterprises for Trade Fixtures
- 100% Customization – From modular shelving to digital integration, we create bespoke fixtures that match your brand’s needs.
- Nationwide Network – As a government contractor, we have the capabilities to deliver and install trade fixtures across Pakistan at competitive rates.
- ROI-Driven Solutions – Our designs maximize product visibility, leading to higher sales and brand engagement.
- Experience Across Industries – We have successfully executed projects for FMCG, fashion, electronics, pharmaceuticals, and general trade brands.
Conclusion
Trade fixtures are not just about shelving; they are strategic tools that can elevate brand visibility, drive sales, and improve customer experiences. With Pakistan’s retail sector poised for massive growth, investing in impactful trade fixture solutions is no longer an option—it’s a necessity.
At Imran Enterprises, we take pride in offering cost-effective, high-quality, and innovative retail solutions for brands across the country. If you’re looking to enhance your retail space and drive more sales, contact us today!
🚀 Let’s redefine your in-store branding with the best trade fixtures in Pakistan!
