Introduction: FMCG is one of the most competitive sectors in Pakistan. The brands that win aren’t just visible — they’re memorable. Here’s what top FMCG players are doing right through trade activations.
1. Leverage Festival Seasons
FMCG brands launch activation booths around Eid, Ramzan, and Independence Day to engage massive footfall in malls and retail outlets.
2. Offer Experience, Not Just Samples
From tasting stations to quick demo counters — the experience drives higher recall than free product alone.
3. Train Brand Ambassadors Well
Your on-ground staff is your frontline. Uniforms, talking points, and attitude must reflect brand values.
4. Bundle Engagement with Rewards
Games, QR code scans, and lucky draws incentivize participation — and grow your CRM data.
5. Location Strategy Is Everything
High-traffic retail outlets, transit zones, and events are where FMCG activations thrive.
Conclusion: If you’re an FMCG brand in Pakistan or UAE looking to break the clutter, trade activations are your strategic edge. And with Team 24-7 International, every activation becomes an opportunity to dominate shelves and hearts.
