Introduction
In a rapidly evolving advertising landscape, brands require reliable, cost-effective, and impactful solutions for their Out-of-Home (OOH) and Below-the-Line (BTL) activations. While many firms offer OOH & BTL services, Imran Enterprises stands apart as Pakistan’s most trusted partner—delivering unparalleled execution, extensive market coverage, and unbeatable pricing.
Pakistan’s OOH & BTL Advertising Landscape
- The OOH advertising industry in Pakistan is valued at over PKR 30 billion, contributing significantly to brand visibility.
- BTL activations account for nearly 40% of total brand engagement efforts, with companies seeking highly targeted solutions to drive consumer interaction.
- Challenges brands face: High costs, inconsistent execution, and a lack of a one-window solution.
What Makes Imran Enterprises the #1 Choice?
- One-Window Solution for Seamless Execution
Many brands struggle with managing multiple vendors for OOH & BTL activities, leading to inconsistencies and execution delays. Imran Enterprises provides a comprehensive, end-to-end solution that eliminates these challenges.
✅ In-house production for billboards, signages, digital printing, and activation materials.
✅ Nationwide coverage with execution capabilities in 100+ cities.
✅ Single-point coordination, ensuring brand consistency across all platforms.
🚀 Case Study: Daraz Pakistan
- Challenge: Nationwide in-store branding in 5,000+ outlets before the 11.11 Sale.
- Solution: Deployed branding materials in record time across major cities.
- Results: Increased in-store traffic by 35%.
- Cost-Effective Campaigns with Maximum Reach
As a government contractor, Imran Enterprises provides exclusive cost benefits:
✅ Bulk buying power, ensuring competitive pricing.
✅ No middlemen, leading to 20-30% lower costs.
✅ Access to premium advertising spaces at discounted rates.
📉 Market Comparison:
| Service | Market Price | Imran Enterprises Price |
| Billboard (Karachi) | PKR 1.2 million/month | PKR 900,000/month |
| LED Screen (Lahore) | PKR 800,000/month | PKR 600,000/month |
| Retail Branding (100 outlets) | PKR 5 million | PKR 3.5 million |
🚀 Case Study: Nestlé Pakistan
- Challenge: Reduce branding costs for retail activations.
- Solution: Imran Enterprises provided 20% lower pricing.
- Results: Saved PKR 8 million while expanding reach to 50 more locations.
- Extensive Market Coverage Across Pakistan
Imran Enterprises has an unrivaled execution network, ensuring brand visibility across urban and rural markets.
✅ 100+ cities covered, from Karachi to remote areas in Balochistan.
✅ Exclusive OOH placements in high-traffic zones.
✅ Local market expertise, allowing brands to target the right audience.
🚀 Case Study: Jazz Pakistan
- Challenge: Digital billboards in secondary and tertiary cities.
- Solution: Installed 200+ LED screens in emerging markets.
- Results: Increased ad exposure to over 5 million consumers.
- Innovative & Technology-Driven Approach
OOH & BTL activations are no longer static. Imran Enterprises integrates innovation to maximize engagement.
✅ DOOH (Digital Out-of-Home): High-impact LED displays for dynamic ads. ✅ Data-Driven Placement Strategies: AI-based insights for location selection. ✅ Real-Time Monitoring: Live campaign tracking for maximum efficiency.
🚀 Case Study: Coca-Cola Pakistan
- Challenge: Real-time consumer engagement for a summer campaign.
- Solution: Launched interactive LED screens and AI-driven ad placements.
- Results: 40% higher audience engagement compared to traditional billboards.
Why Brands Trust Imran Enterprises
🔹 30+ years of industry experience with proven results.
🔹 End-to-end execution, eliminating third-party dependencies.
🔹 Cost-effective solutions, ensuring maximum ROI.
🔹 Nationwide reach, targeting every segment of the market.
🔹 Innovation-driven approach, integrating technology for greater impact.
Conclusion: Partner with the Best in OOH & BTL
Imran Enterprises is the go-to partner for brands looking for a one-window solution for high-impact, cost-efficient OOH & BTL campaigns in Pakistan.
🚀 Want to elevate your brand’s presence? 📞 Let’s discuss your next campaign today!
